A pictorial tool to capturing and structuring a customers experiences into a robust repeatable template for many customers personas.
Map their current and future experiences of your service through their touchpoints, barriers and pain points. Combining Customer Journey Maps with Customer Data supports the design of strategic intervention for maximum impact. Can be used for early stage discovery of functional requirements feeding into a Project documentation.
Create a pictorial story of a ‘day in your customers’ life’. Find out what matters to them and how, and vitally, when they access your services. Identify areas for improvement by using a powerful empathetic tool to communicate clearly who your customers are and when they need.