Imaginary Zoo works with experts and practitioners in the fields of innovation, creativity, personal development and business and draws down research across sectors as diverse as group psychology and playschool education to inform our work.

Esther Weinstein

Esther Weinstein is a Systems Practitioner, working with strategic innovation development  Using systems tools for discovery sessions, concept visualisation, engagement and facilitation. 

An experienced project developer with over 15 years in community development and training.

Director Imaginary Zoo – Collaborative creative project development – creating collections of unspoken life stories.

Founder and Technical Director (retired) WISEArchive – online archive of older peoples working life histories, UK national project.