About

Imaginary Zoo Business Ideation works with experts and practitioners in the fields of innovation, creativity, personal development and business, drawing down research across sectors as diverse as group psychology and playschool education to inform our work.

Esther Weinstein

Esther Weinstein is a Systems Practitioner, working with strategic innovation development.  Using systems and visual experiential tools for discovery sessions, concept visualisation, customer engagement and facilitation towards developing and building innovation capability. 

She is an experienced project developer with over 20 years in community development and training working with a diverse range of stakeholders. Latterly working in the Housing Sector developing innovation programmes towards building innovative capabilities.

Projects include amongst others:

‘The Displaced Issue‘ – working with young single homeless in a 2 year project designed to develop personal skills developing a co-created performance that toured to great critical acclaim through Mayfest 1990.

Clients included: Elder Park Youth Project: Gorbals Enterprise Centre:

Creative Director Imaginary Zoo – Collaborative creative project development – creating collections of unspoken life stories, ‘Our Words

Founder and Technical Director (retired) WISEArchive – online archive of older peoples working life histories, UK national project. Digitisation of the Cohen Letters gifted to Warwick University Archives.